Palm Angels: 10 years in Frame

10 Years in Frame is an immersive pop-up experience designed to celebrate a decade of Palm Angels' unique aesthetic and cultural impact. Originally born from a photography book capturing LA’s skate scene, Palm Angels continues to center photography as its core identity. This project invites the public to become part of that story. Located in Milan’s San Babila, the space is divided into four areas, an exhibition room, a connecting tunnel, a customizable photo booth, and a digital gallery. Visitors walk through a mood-setting tunnel, choose their background and styling via a touchscreen, and have their photo taken in the brand’s iconic visual style. Each printed photo includes a QR code leading to a discount and digital gallery, turning every guest into part of the Palm Angels community. The result is a vibrant fusion of fashion, identity, and technology, creating a lasting memory and deepening customer engagement.